I redesigned Trade Me's iOS App Store page to better communicate to Trade Me's potential customers the features and benefits of the app, while reflecting Trade Me's fun and quirky brand personality that is seen across all of its platforms.
This redesign included the app screen shots, preview motion-graphic, and App of the Day promotional artwork.
This helped to drive downloads of the app, and increase App Store impressions by 78%. The App of the day artwork acts as a means of re-engaging users who have not used the app in a while. While we were promoted as App of the day, impressions went up by 347%, and daily active users increased by 7%.